Learn how to select trustworthy domain names for cold email campaigns. Discover which TLDs work best and get practical examples of domain naming patterns that boost deliverability.
Jan 2
·
4
min read
When it comes to cold email success, your domain names matter more than you might think. They're among the first things email providers and recipients use to judge whether you're a trustworthy sender. While domain setup is just one piece of a successful cold email strategy, it's often the make-or-break factor in whether your emails reach the inbox at all.
If you want to be treated like a trusted sender, act like one. This starts with choosing the right domain extensions (TLDs).
The hierarchy is clear:
Everything else (.io, .net, etc.) typically sees lower deliverability rates and trust scores. While these other extensions might be trendy, they're not ideal for cold email campaigns.
Creating your domains isn't just about picking available names. Here are the key principles to follow:
Here are some effective patterns you can use when building your domains. Remember, these are examples to inspire you, not an exhaustive list.
📚 Pro Tip: After securing your domains, you'll need to set up proper authentication and warming protocols. Our Cold Email Infrastructure Guide walks you through the entire process, including:
Your domain names are your first impression in cold email. While following these guidelines won't guarantee success, they'll help you start on the right foot by signaling trustworthiness to both email providers and recipients.
Remember: The best domains are simple, professional, and aligned with how legitimate businesses present themselves. When in doubt, go with .com and keep it clean and straightforward.
Ready to take your cold email to the next level? Dive into our Cold Outbound Playbook for a complete guide on infrastructure setup, crafting winning copy, and scaling your campaigns with AI-powered personalization.
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