The Cold Outbound Handbook

What’s the Best Cold Email Platform? Za-zu v. Smartlead

After years of frustration with Smartlead's clunky interface, we created Za-zu, a streamlined cold email platform that takes deliverability seriously as a first-class feature. Za-zu strips away unnecessary features to focus purely on sending personalized cold emails at scale, offering a clean, fast interface that helps users get into the inbox and build the best campaigns instead of flying blind.

How to Choose Perfect Domains for Cold Email: A Simple Guide

Learn how to select trustworthy domain names for cold email campaigns. Discover which TLDs work best and get practical examples of domain naming patterns that boost deliverability.

Cold Email and Spam

Learn why thoughtful cold email isn't spam and how to do it right. Understand the crucial difference between mass generic outreach and targeted, personalized cold emails that create real value.

How To Set Up Your Domains for Cold Outbound (SPF, DKIM, DMARC)

Set up your domains for cold outbound in less than an hour. Get SPF, DKIM, and DMARC handled so you can start sending cold email at scale.

The Cold Outbound Handbook

The viral, behemoth guide praised as “the best writing in modern cold outbound.” Go from zero to sending successful cold email campaigns at scale.