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There are millions of articles online about 'how to write cold emails' and countless courses promising results, but few are written by people who've sent millions of emails and generated over $1B in pipeline. Our writing framework below is battle-tested through years of experimentation, thousands of campaigns, and real revenue results - not theory. We've bought the courses, tested every approach imaginable, and distilled what genuinely works into the writing below. If you're in doubt about where to start, first read the writing section in our handbook.
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